Logan Paul, a multi-faceted American YouTuber, boxer, internet personality, and actor, has an estimated net worth of $150 million. With over 23.6 million YouTube subscribers and an impressive following on Instagram and TikTok, Paul has achieved significant success in the digital world. He has been among the highest-paid YouTubers, reportedly earning at least $20 million annually during peak years, from 2016 to 2018. In addition to his YouTube revenue, Paul runs a highly profitable merchandise brand, Maverick Apparel, which made more than $40 million in sales during its first nine months.
Beyond his online content, Logan Paul has branched into the world of professional boxing, having faced off with fellow YouTuber KSI in two pay-per-view boxing matches that generated millions in revenue. Their first fight alone earned around $13 million, and Logan is said to have earned $5.25 million from his 2021 boxing match against legendary boxer Floyd Mayweather. For the Mayweather match, Paul negotiated a contract that included a base salary of $250,000, plus 10% of the Pay-Per-View (PPV) profits, making him $5.25 million from the bout.
One of the key drivers of Logan Paul’s wealth in recent years is the energy drink brand “Prime,” co-promoted with his rival-turned-partner, KSI. Launched in January 2022, Prime rapidly gained popularity, with unverified reports suggesting that it generated $565 million in revenue in 2023. While neither Logan nor KSI owns the company outright, they each reportedly hold a 20% equity stake, potentially valuing their shares at $300 million each if the brand is valued at around $3 billion.
Logan has diversified his earnings even further, including signing a multi-year deal with WWE worth $15 million. Real estate is another part of his wealth strategy. He sold a mansion in Encino, California, for $7.4 million, after purchasing it for $6.55 million. Logan has also invested in properties such as Fobes Ranch, which he bought for $1 million. With a combination of smart business ventures and personal branding, Logan Paul’s wealth continues to grow.
