While professional wrestling offers substantial financial rewards, the nature of the sport and the toll it takes on wrestlers’ bodies means that not every wrestler can have a long career in the ring. Many wrestlers eventually seek new, less physically demanding paths after retiring from in-ring competition, transitioning into various business ventures to secure their financial futures. Below, we examine how several prominent wrestlers have successfully ventured into entrepreneurship, and how their businesses have contributed to their net worths as of 2024.
Torrie Wilson, a WWE Hall of Famer, transitioned into the fitness industry after retiring from wrestling in 2008. She launched a successful online personal training business, creating a series of fitness DVDs and offering tailored fitness programs, which have generated significant income for her.
The Bella Twins, Nikki and Brie, made substantial investments into businesses after gradually stepping away from wrestling in 2017. They created the wine brand Belle Radici, launched the lifestyle and activewear brand Birdiebee, and gained popularity with their podcast and YouTube channel, diversifying their income streams and growing their wealth.
Seth Rollins, the current World Heavyweight Champion, has made impressive business moves by opening a wrestling school in Moline, Illinois, alongside former partner Marek Brave. Additionally, he launched a coffee shop, 329 Dport, in his hometown of Davenport, Iowa. These ventures are not only lucrative but also serve as potential income sources after his wrestling career ends.
Diamond Dallas Page, a WWE Hall of Famer, developed the DDP Yoga program, which has had a worldwide following and helped many, including fellow wrestlers, overcome addiction and lose weight. The program’s success has bolstered Page’s wealth and provided him with continued financial success post-wrestling.
The Undertaker, even before his retirement, began investing in real estate with his business partner, Scott Everhart. Their most notable project, “The Calahart,” is a $2.7 million building in Loveland, Colorado. They specialize in purchasing, refurbishing, and selling properties, which has proven to be a lucrative venture for the Deadman.
Hulk Hogan, one of the most famous wrestlers of all time, turned his focus to business after retiring. His ventures include Hogan Energy drinks, a line of microwavable sandwiches, and several beachfront restaurants, including Hogan’s Beach and Hogan’s Hangout.
Stone Cold Steve Austin, who retired due to neck injuries in 2003, ventured into acting and various business endeavors. He has his own beer line, Broken Skull IPA and Lager, which continues to perform well in the market. Austin also hosts successful podcasts, adding to his diverse income streams.
Finally, The Rock, arguably the most successful wrestler-turned-businessman, has made a fortune in Hollywood and other ventures. He is one of the highest-paid actors in the industry, and his acquisition of the XFL in 2020 further solidified his financial empire. With his diverse investments and ventures, The Rock remains a prime example of a wrestler who successfully transitioned to entrepreneurship.
These wrestlers demonstrate that the right business moves can ensure a comfortable post-wrestling life and, in many cases, significantly boost their net worth. As of 2024, these entrepreneurs continue to thrive, enjoying financial independence beyond their wrestling days.
