WWE Superstars often juggle a demanding travel schedule and personal lives, but several have successfully ventured beyond wrestling, taking on business ventures that significantly contribute to their net worth. Many have used the immense fan support they’ve cultivated to build lucrative businesses, with some achieving major success in various industries, including real estate, fitness, and entertainment.
Notable WWE Superstars who have thrived in business outside of wrestling include former and current talents like Dwayne “The Rock” Johnson, Paige, and the Bella Twins. These stars have used their fame to propel successful ventures, with The Rock, for example, amassing significant wealth through his production company, tequila brand, and other investments. Similarly, Paige has pursued her passions outside WWE, while the Bella Twins launched a highly profitable wine business.
Several other Superstars have also entered the entrepreneurial world, creating companies that reflect their personal interests. Former WWE World Heavyweight Champion Kane, who now serves as Mayor of Knox County, co-owns an insurance agency in Tennessee. His company, Jacobs Insurance Associates LLC, has grown into a successful enterprise, allowing him to expand his wealth and diversify his career.
Asuka, WWE RAW Women’s Champion, has successfully branched out in Japan with a graphic design agency and a hair salon. Her creativity has resonated with fans, and her business ventures, including the popular salon “Another Heaven,” demonstrate her ability to turn artistic talent into profitable endeavors.
Bobby Lashley, WWE United States Champion, has also expanded his career with several ventures. From owning a health smoothie shop and an online nutrition business to managing MMA fighters and opening a gym, Lashley’s focus on fitness and health has contributed to his growing wealth. Additionally, Seth Rollins, former WWE Universal Champion, has shown entrepreneurial skills with his wrestling school, “The Black & The Brave Wrestling Academy,” and his coffee shop, “329 Dport.”
Xavier Woods stands out with his YouTube channel, “UpUpDownDown,” which he turned into a successful business. Through merchandise sales and monetization of his social media presence, Woods has created a substantial income stream outside of his WWE career, reflecting the power of social media in modern business ventures.
These Superstars exemplify how WWE talent can diversify their careers and amass considerable wealth outside of the ring, capitalizing on their fame to establish profitable businesses.