AEW Stars and Their Most Lucrative Brand Deals in 2024

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Chris Jericho (Image via Getty)

In 2024, AEW (All Elite Wrestling) has become a major player in the wrestling industry, with its stars not only excelling in the ring but also securing some impressive brand deals and sponsorships. These AEW wrestlers have proven to be not just talented athletes, but also savvy entrepreneurs. Let’s take a look at some of the top AEW stars and their most lucrative brand deals in 2024.

Kenny Omega: Global Brand Ambassador

Kenny Omega, one of AEW’s most popular and successful wrestlers, continues to benefit from high-profile brand deals. In 2024, Omega has solidified his position as a global ambassador for Nike, where he has collaborated on a series of exclusive athletic gear. His partnership with Nike has opened doors to further endorsement deals with companies in the tech and gaming industries. Omega’s involvement with Alienware, a premium gaming brand, has proven particularly lucrative, with him appearing in campaigns and even designing limited-edition gaming gear. His combined endorsement income from these deals is estimated at around $3 million annually.

Chris Jericho: A Brand Powerhouse

Chris Jericho, a veteran of the wrestling world and one of AEW’s top stars, has built an empire outside the ring. His lucrative partnership with Bud Light continues to grow, with Jericho serving as the face of the brand in various marketing campaigns. Jericho also promotes his own brand of Fozzy merchandise alongside Daredevil Energy, a supplement brand. In 2024, his endorsement deals and product lines are said to bring in approximately $4 million a year, adding another layer to his already impressive income from wrestling and music.

Chris Jericho (Image via Getty)

Dr. Britt Baker, D.M.D.: The Ultimate Entrepreneur

Dr. Britt Baker, AEW’s breakout star and accomplished dentist, has leveraged her dual career for lucrative endorsements. In 2024, she continues to make significant money from her partnership with Colgate, becoming the official spokesperson for the brand’s dental care line. Her endorsement deal, alongside her sponsorships from health and fitness brands like GNC and Under Armour, has helped her generate earnings around $2.5 million annually.

MJF: The Rising Star with Major Deals

MJF (Maxwell Jacob Friedman) has quickly become one of AEW’s top stars and has already begun securing major endorsement deals. Known for his charismatic heel persona, MJF has partnered with Rolex for exclusive branding and appearances, which has earned him significant income. His association with luxury brands, alongside deals with major fitness companies, has helped him generate $2 million annually in off-ring earnings.

By Kieran Fisher

Kieran Fisher is an avid follower of Britain's indie wrestling scene, attending PROGRESS, Rev Pro, and many Scottish Wrestling Entertainment events. He has interviewed notable figures like Tommy Dreamer and Rand Borden. Kieran's wrestling Mount Rushmore includes Misawa, Funk, Sting, and Haku, with Bryan Danielson near the top. You can reach out to him at [email protected].

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