In 2024, professional wrestling continues to thrive as a form of entertainment, with merchandise sales becoming a significant revenue stream for wrestlers. As they build their brands both in and outside of the ring, top wrestlers are cashing in on the sale of everything from T-shirts to action figures. Here’s a look at some of the wrestlers who have made millions from merchandise sales in 2024.
John Cena
John Cena remains one of the highest-earning wrestlers when it comes to merchandise. Even after transitioning to acting, Cena’s merchandise continues to sell like hotcakes. His “Never Give Up” slogan and signature gear have made him a fan favorite for years. In 2024, Cena’s earnings from merchandise are estimated at over $10 million annually, largely due to his iconic shirts, hats, and action figures. His crossover appeal in Hollywood has only increased the demand for his branded products, making him one of the top earners in the industry.
Stone Cold Steve Austin
Stone Cold Steve Austin is another legendary wrestler whose merchandise continues to generate significant revenue. Austin’s rebellious persona, characterized by his “Austin 3:16” catchphrase, remains popular decades after his retirement. His classic T-shirts, hats, and memorabilia continue to sell in large volumes. In 2024, Austin’s merchandise sales are estimated at $5 million, demonstrating that his popularity has never waned and continues to bring in substantial profits.
The Rock
Dwayne “The Rock” Johnson is not just a top actor and entrepreneur; his merchandise remains a key source of income. Known for his wrestling persona, the Rock’s merchandise – including his iconic Brahma Bull logo and phrases like “Just Bring It” – continues to perform well. In 2024, he’s still earning around $7 million from his merchandise, thanks to both WWE products and his own branded gear, which is marketed worldwide.
Roman Reigns
As the face of WWE, Roman Reigns has become a merchandising powerhouse. His “The Tribal Chief” gimmick and his iconic slogan, “Acknowledge Me”, have turned into bestsellers. Reigns’ merchandise, including T-shirts, hoodies, and replica titles, contributes to his earning potential, making him one of the highest-earning stars in 2024 with $4 million in merchandise sales alone.
